Almost every guide to seasonal Pinterest pins repeats the same rule: publish 45 to 60 days before the holiday. We've never found a source for it in any Pinterest document, and we've looked.
Here's the twist, though. When you go and read what Pinterest actually publishes, the number turns out to be roughly right. It's the anchor that's wrong — and that single word is why people follow the rule correctly and still arrive late.
This guide replaces the folklore with Pinterest's own current guidance, then shows you how to stop using rules of thumb altogether — because Pinterest publishes the actual data for your exact keyword, for free, and almost nobody opens it.
Pinterest's 2026 Marketing Moments Guide says: "If the moment peaks in June, launch in April—and maintain a presence throughout the planning window."
Two months before the peak — not before the date. On a search platform, people search before they do, so the peak lands well before the calendar event. Counting back from the holiday means missing the window you were aiming for.
And you don't need any rule: Pinterest Trends is free, shows two years of history for your keyword, and literally tells you "whether a trend is seasonal." Look up your peak. Count back two months. That's the whole method.
The 45-60 day rule nobody sources
Search "when to post seasonal Pinterest pins" and you'll be told 45–60 days, confidently, by dozens of articles. None of them cite anything. We've read Pinterest's business guides, help centre and developer docs, and that rule isn't in them.
We flag unsourced numbers across this blog as a matter of policy — the same treatment we give competitors' marketing statistics and Pinterest's own advertising claims. A number without a methodology is a claim, not evidence.
But here's what makes this one interesting rather than simply wrong.
Pinterest's own guidance works out to roughly two months, which is the same ballpark as 45–60 days. So the folklore isn't pulled from nowhere.
The difference is what you count back from. The folklore says before the holiday. Pinterest says before the peak. Those are different days — and on a search platform, the gap between them is exactly where the opportunity lives.
Think about what a search platform actually records. Nobody searches "halloween costumes for toddlers" on the 31st of October — they search it in September, while there's still time to buy one. Nobody searches "christmas gifts under 30" on Christmas Day. The search happens before the event, so the peak happens before the date.
Which means a diligent person following the 45–60 day rule counts back from the wrong starting line, publishes on schedule, and still shows up after the wave has broken. They did the work. They just aimed at the calendar instead of the behaviour.
Count back from the peak, not the date
Pinterest's 2026 Marketing Moments Guide, published in January 2026, states it in one line:
"If the moment peaks in June, launch in April—and maintain a presence throughout the planning window."
Two things there, and the second is as important as the first: it's two months before the peak, and it's a window you stay inside — not a launch date you hit and abandon.
The same guide adds: "Seasonal searches—from outfit ideas to party planning to travel essentials—start building momentum months before the season arrives," and "Show up early (and often!) and you can become part of the plan itself."
That last phrase is the strategic idea worth keeping. You're not trying to catch people at the moment of purchase. You're trying to be in the plan while the plan is still being made — which on Pinterest is a genuinely different job from advertising at the point of sale.
The same page says "People on Pinterest are more than 2x as likely as non-Pinterest users to invest time and effort into preparing for seasonal moments."
That's Pinterest's own statistic about Pinterest's own audience, published to sell advertising, with no methodology we could find. Useful context; not independent evidence. We hold the same line on competitors' numbers and our own — you won't find a performance statistic about our product anywhere in this article.
The "peaks in June, launch in April" line is different in kind: it's guidance, not a statistic. It tells you what the platform advises, which is worth knowing regardless.
Look your peak up — it's free
Here's the part that makes every lead-time rule obsolete, including Pinterest's own two-month heuristic: you can just look at the data.
Pinterest Trends is free. In Pinterest's own description, it "displays a historic view (up to the last two years) of the top search, save, and shopping trends across different regions and countries." You can "view popular keywords, see whether a trend is seasonal, and review the weekly change, monthly change and yearly change of a particular trend."
Read that middle clause again: "see whether a trend is seasonal." Pinterest built a tool that answers this article's entire question, gives it away, and the industry ignored it in favour of a number somebody made up.
The method, in ninety seconds
The most misread thing about the tool, in Pinterest's own words: "Pinterest normalizes search volume by only considering the ratio of searches for each trend to the total number of searches that happened on our platform during the same time frame."
The shape of the curve is trustworthy — when interest rises, peaks and falls. That's exactly what seasonal planning needs. The height is not a traffic estimate. Don't read "how many people searched this" off the y-axis, and don't compare two keywords' heights as if they were volumes.
Use it for when, not how many. For this job, when is the only question anyway.
If you have a business account, Pinterest adds something better still: you can "browse the top trends specific to your engaged users and followers from the past 90 days." That's your audience's seasonality rather than the platform's average — which is the difference between a national forecast and looking out of your own window.
A worked example: a candle shop and Christmas
Abstract methods are easy to agree with and hard to act on, so here's the whole thing on one product.
You sell soy candles. Christmas is obviously your biggest moment. The folklore says publish 45–60 days before Christmas — call it late October or early November. That feels sensible, and it is late.
Now do it properly. Open Pinterest Trends, search "christmas gifts under 30" rather than "christmas," because that's the search your product actually competes in. Set your region. Look at last year's curve: note the week it starts climbing, and the week it peaks. Then count back two months from the peak.
| Approach | Anchor | You publish | Outcome |
|---|---|---|---|
| The folklore | Christmas Day | Late Oct / early Nov | Arrives as the wave is breaking |
| Pinterest's guidance | The peak | Two months before that | Inside the planning window |
| Trends lookup | Your keyword's measured peak | The date the curve tells you | Measured, not guessed |
Same product, same season, three different publish dates. Only one of them was measured — and it's the only one that accounts for your keyword, your niche and your region.
Then the pins themselves. One candle is not one Christmas pin — it's five searches: the price point ("christmas gifts under 30"), the recipient ("gifts for teachers"), the occasion ("secret santa ideas"), the aesthetic ("cosy christmas decor") and the product itself. Five pins, one listing URL, all live before the climb begins.
And next year you don't repeat this. Those five pins are still indexed, still dormant, and will wake up on schedule — so year two you're checking their links and adding angles, not starting over. That's the compounding most people never reach, because they publish in November and conclude Pinterest doesn't work.
The window is the point, not the launch date
It's worth dwelling on the second half of Pinterest's sentence, because it's the half everyone drops: "and maintain a presence throughout the planning window."
A launch date implies one push. A window implies you're present for the whole time your audience is deciding — which on a search platform is weeks, not a day. Somebody planning Christmas in October doesn't buy on the spot; they save, compare, come back, and buy later. If you published everything on one day and stopped, you were there for one of the several moments they were looking.
That's what Pinterest means by "Show up early (and often!) and you can become part of the plan itself." You're not trying to catch the purchase. You're trying to be in the shortlist while the shortlist is still being written — and that's a presence, not an event.
A monthly scaffold (and why it's not data)
People want a calendar, so here's one — with an honest label attached.
The table below applies Pinterest's "launch two months before the peak" guidance to the obvious calendar moments. It is a prompt for what to look up, not the lookup itself. We have not measured these peaks, your niche's peaks will differ, and your region's will differ more. Verify each one in Pinterest Trends before you build a quarter around it.
| You're publishing in… | …for moments peaking around | Typical angles |
|---|---|---|
| January | Early spring, Valentine's | Fresh starts, organisation, gifts for him/her |
| February | Spring, Easter, Mother's Day (UK) | Spring cleaning, decor refresh, gifting |
| March | Late spring, Mother's Day (US) | Gardens, gifts for mum, outdoor entertaining |
| April | Early summer, weddings, graduation | Wedding guest, grad gifts, travel |
| May | High summer, Father's Day | Holidays, gifts for dad, BBQ |
| June | Late summer, back to school | Dorm, lunchboxes, routines |
| July | Autumn, Halloween's early climb | Cosy decor, costumes, pumpkin everything |
| August | Halloween peak, autumn | Costumes, party food, decor |
| September | Thanksgiving, Christmas' early climb | Hosting, gift guides, advent |
| October | Christmas peak, Black Friday | Gifts by recipient, by price, decor |
| November | Late Christmas, New Year | Last-minute gifts, resolutions, hosting |
| December | January, Valentine's early climb | Fresh starts, organisation, dry January |
Derived from Pinterest's two-months-before-the-peak guidance plus the calendar. Not measured data. Your niche and region change all of it — that's what Trends is for.
Notice what the scaffold does to your working year. You publish Christmas pins in October and Halloween pins in August. If that feels absurd, that's the folklore talking — and it's precisely why so many seasonal campaigns launch into a wave that already broke.
Evergreen vs seasonal
Two different jobs, and the interesting thing is that on Pinterest the distinction is softer than it looks anywhere else.
| Evergreen pins | Seasonal pins | |
|---|---|---|
| The search | Asked all year | Asked in a window |
| Traffic shape | Slow, compounding, steady | Spike, then quiet |
| When you make it | Any time | Two months before the peak, or not at all |
| Lifespan | Years | Years — dormant, then annual |
| Its job | Keeps the account alive between seasons | Meets demand you didn't have to create |
| Risk | Competes with everyone, always | Miss the window and you wait a year |
Look at the lifespan row: both say years. That's the thing feed platforms don't do, and it changes what a seasonal pin is worth.
Seasonal pins are dormant, not disposable
This is the point most people miss, and it's structural rather than tactical. Pinterest is a search engine, so the Christmas pin you published last October is still indexed in March. It didn't die; it went quiet. Next October it gets found again.
That reframes the whole activity. A seasonal pin isn't a campaign asset you throw away — it's an annuity. Year two you're adding to a library rather than rebuilding it. Which means it's worth making properly, and it means deleting last year's seasonal pins is the same as deleting an asset that was about to pay out.
Not from age — from broken destinations. The pin is fine; the link points at a sold-out product, a deleted listing, or a 404. Twelve months is plenty of time for a URL to rot quietly.
Audit your seasonal links two months before the peak, at the same moment you're planning the new pins. It's one of the highest-value hours in a Pinterest year and almost nobody spends it.
The portfolio question, not the ratio question
People want a percentage. There isn't a published one and we're not inventing one — that would be the exact folklore this article argues against.
The test is simpler. If every seasonal pin you own went quiet tomorrow, would you still have traffic? If no, you're under-invested in evergreen and your analytics look like a heartbeat monitor. Would you miss your niche's biggest moment entirely? Then you're under-invested in seasonal, and you're passing on demand that arrives whether you show up or not.
The seasonal workflow
Five steps, in order. The first two are free and decide everything.
1. Find the peak (free, 90 seconds)
Pinterest Trends, your keyword, your region, last year's curve. Note the week it starts climbing and the week it peaks. This is the only input that matters — get it wrong and everything downstream is beautifully executed and badly timed.
2. Set the launch date (free)
Two months before the peak, per Pinterest's guidance — and remember the second half of that sentence: "maintain a presence throughout the planning window." It's a window, not a launch. Put both dates in a calendar now, for next year as well as this one.
3. Count the pins you owe
Products × angles. One item supports the occasion, the recipient, the price point, the aesthetic and the product itself — five searches, one URL. Forty seasonal products is 200 pins, and they must exist before the window, not during it.
4. Audit last year's pins
Before making anything new: are last year's seasonal pins still pointing at live pages? Fix the links. You may already own more of this season's traffic than you think.
5. Make and queue them into the window
Publish steadily across the window rather than dumping everything on launch day — Pinterest distributes gradually, so a backlog published in one afternoon isn't seen in one afternoon. Pinterest's free native scheduler handles this perfectly well; we rank it first, ahead of our own product, in our scheduler roundup.
Where AI actually helps
Narrowly, and it's worth being precise because the marketing in this category isn't.
| Seasonal job | Does AI help? |
|---|---|
| Knowing when the window opens | No — that's Pinterest Trends, and it's free |
| Choosing which angles matter | No — that's your judgment about your customers |
| Making the offer good | No — a generated pin for a bad offer is a fast way to make nothing happen |
| Auditing last year's links | No — that's an hour of your attention |
| Producing 200 pins before a fixed date | Yes — this is the whole case |
One row out of five. That's the honest size of it.
Seasonal work has a property that ordinary Pinterest work doesn't: a hard deadline you can't negotiate. Evergreen pins can be made next week. Christmas pins made in November are made for next November. That compressed window is what turns a manageable production task into an impossible one — 200 pins in a fortnight, or nothing.
That's the one place tooling genuinely earns its money on seasonal campaigns. Our CSV workflow takes a product list and generates several styled pins per item — image, Pinterest SEO title and description — into a review queue where you approve each one before it publishes. It removes the labour of the deadline, not the judgment.
And the rule holds whatever you use: Pinterest's developer guidelines require that "the end user must choose each Pin to be published." A seasonal push is exactly when people are tempted to let a tool loose unsupervised. Don't.
Mistakes that cost a season
Counting back from the date instead of the peak
The whole reason this article exists. You follow the rule perfectly and still arrive after the wave. Fix: find the peak in Pinterest Trends, count back two months from that.
Publishing seasonal content during the season
By the time you feel festive, your audience finished planning. Fix: make Christmas pins in October and Halloween pins in August. It feels wrong; do it anyway.
Reading the y-axis in Pinterest Trends
It's a normalized ratio, not a volume. Fix: use the curve's shape for timing and ignore its height entirely.
Deleting last year's seasonal pins
They're dormant assets that were about to pay out again. Fix: keep them and audit their links instead.
Letting the destinations rot
The pin survives twelve months; the sold-out product page doesn't. Fix: audit seasonal links two months before the peak, every year.
One pin per product
A season is many searches — occasion, recipient, price, aesthetic — not one. Fix: five angles per item, five searches, one URL.
Assuming your niche follows the calendar
Wedding stationery, tax software and swimwear have wildly different peaks, and hemispheres invert several of them. Fix: your keyword, your region, ninety seconds in Trends.
Treating a missed season as a reason not to publish
A late pin is next year's asset, indexed and waiting. Fix: publish it properly and diarise the real date for next cycle.
Frequently asked questions
How far in advance should I post seasonal Pinterest pins?
Pinterest's own current guidance is refreshingly concrete. From its 2026 Marketing Moments Guide: "If the moment peaks in June, launch in April—and maintain a presence throughout the planning window."
Read that carefully, because it's not the rule you've been told. It says two months before the peak — not two months before the date. Those are different days, and for most seasonal moments the peak arrives well before the calendar event.
It also says "maintain a presence throughout the planning window" — so this isn't a single launch date, it's a window you stay inside.
And you don't have to guess when your peak is. Pinterest Trends is free and shows up to two years of history for your exact keyword, including whether it's seasonal at all.
Is the "45 to 60 days before" Pinterest rule true?
We've never been able to source it, and we've looked hard. It appears in countless Pinterest guides with no citation, and it is not in any Pinterest documentation we can find.
Here's the interesting part: the number isn't really the problem. Pinterest's own guidance — "If the moment peaks in June, launch in April" — works out to roughly two months, which is in the same neighbourhood.
The problem is the anchor. The folklore says 45–60 days before the holiday. Pinterest says two months before the peak. On Pinterest, searching for a thing happens weeks before doing the thing, so the peak lands well before the date — and counting back from the wrong event means arriving late even when you follow the rule perfectly.
So: right ballpark, wrong starting line. Use the anchor Pinterest actually names, and look your peak up instead of applying anyone's rule of thumb — ours included.
How do I find when my seasonal keyword actually peaks?
Use Pinterest Trends. It's free, it's Pinterest's own data, and it answers this question directly rather than by rule of thumb.
Per Pinterest's documentation, the tool "displays a historic view (up to the last two years) of the top search, save, and shopping trends across different regions and countries." You can "view popular keywords, see whether a trend is seasonal, and review the weekly change, monthly change and yearly change of a particular trend."
It literally tells you whether a trend is seasonal. That single feature makes every lead-time rule of thumb redundant.
The method: search your keyword, look at last year's curve, find the week it started climbing, and count back two months from the peak. That's your launch date — measured, not guessed. If you have a business account, you can also "browse the top trends specific to your engaged users and followers from the past 90 days."
Does Pinterest Trends show real search volume?
No — and this is the most misunderstood thing about the tool. It shows a ratio, not a volume.
Pinterest's own words: "Pinterest normalizes search volume by only considering the ratio of searches for each trend to the total number of searches that happened on our platform during the same time frame."
What that means practically:
- The shape of the curve is trustworthy — when interest rises, peaks, and falls. That's exactly what you need for seasonal timing.
- The height is not a volume number. You cannot read "how many people searched this" off it, and you shouldn't compare heights between keywords as if they were traffic estimates.
So use it for when, not how many. For seasonal planning that's the only question that matters anyway — you're trying to find a date on the x-axis, not a number on the y-axis.
What's the difference between evergreen and seasonal pins?
Evergreen pins answer a question people ask all year — "how to organise a small kitchen," "easy weeknight dinners." They start slow and compound, delivering for months or years.
Seasonal pins answer a question people ask in a window — "christmas gifts under 30," "halloween costumes for toddlers." They spike hard, then go quiet — and then, crucially, they come back next year.
That last point is what most people miss. A seasonal pin isn't disposable; it's dormant. The Christmas pin you published in October is still indexed in March and will be found again next October, because Pinterest is a search engine rather than a feed.
Which means seasonal pins are an investment that pays annually, not a campaign you throw away. It also means the pin you make this year is the asset you'll be glad you have next year — and that changes how much care it's worth putting in.
What ratio of evergreen to seasonal pins should I publish?
There's no published Pinterest ratio, and we're not going to invent one — a made-up number would be exactly the folklore this article exists to argue against.
The useful framing is a portfolio rather than a ratio:
- Evergreen is your baseline. It works every month, compounds quietly, and keeps your account alive between seasons. If seasonal is all you have, your traffic looks like a heartbeat monitor.
- Seasonal is your leverage. It's where demand concentrates — you're not creating interest, you're meeting a wave that arrives whether you're there or not.
The practical test isn't a percentage, it's a question: if every seasonal pin you own went quiet tomorrow, would you still have traffic? If no, you're under-invested in evergreen. Would you miss the wave entirely at your niche's biggest moment? Then you're under-invested in seasonal.
Most people's real problem is neither: they publish seasonal content during the season, which is when it's already too late to matter.
Is it too late to publish seasonal pins if the season has started?
Not useless, but understand what you're buying.
If the moment has already peaked, a pin published now is mostly an investment in next year — it'll be indexed, dormant, and ready when the cycle comes back around. That's genuinely worth doing, and it's the reason "I've missed it" is rarely a reason to skip publishing.
What it won't do is rescue this season. Pinterest's guidance — "maintain a presence throughout the planning window" — is about the window before the peak, not after it.
The honest read on a missed season: publish anyway, but publish it as next year's asset. Make it properly, because it has twelve months to be found and you won't be rebuilding it. Then use Pinterest Trends to diarise the real launch date for next cycle so it doesn't happen twice.
Do seasonal pins from last year still work?
Yes, and this is the strongest structural argument for taking seasonal pins seriously. Pinterest is a search engine — your pin from last October is still indexed and still surfacing when the season returns.
What that changes: your seasonal work is cumulative. Year two you're not starting from zero; you're adding to a library that already exists. Year three, more so.
Two practical consequences:
- Don't delete last year's seasonal pins. They're dormant assets, not clutter.
- Check the destination still works. This is where seasonal pins quietly die — the pin is fine, but the link points at a sold-out product, a 404, or a listing you replaced. A pin pointing at a dead page is worse than no pin.
Auditing your seasonal links two months before the peak is one of the highest-value hours in a Pinterest year, and almost nobody does it.
How many pins should I make for a seasonal campaign?
Think in searches, not pins. One product supports several seasonal angles, and each is a different query:
- The occasion — "housewarming gift ideas"
- The recipient — "gifts for mom who has everything"
- The price point — "christmas gifts under 30"
- The aesthetic — "cosy autumn decor"
- The product itself — its actual name
Five pins, five searches, one URL. That's the unit of seasonal work.
Then the arithmetic bites: a shop with 40 seasonal products × 5 angles is 200 pins, and they all need to exist before the window opens rather than during it. That compressed deadline is what makes seasonal campaigns hard — not the creativity, the calendar.
It's also the one place tooling genuinely earns its money for seasonal work. Our CSV workflow exists for exactly this shape of problem — though if you have eight products, do it by hand and do it well.
Can AI actually help with seasonal Pinterest campaigns?
For one specific part of it, yes — and it's worth being precise about which part, because the honest answer is narrower than the marketing.
What AI genuinely helps with: the compressed production deadline. Seasonal work is unusual because everything has to exist before a fixed window. Generating 200 pins across 40 products in a week is a different proposition from generating them by hand over two months you don't have.
What AI doesn't help with: knowing when the window is (that's Pinterest Trends, free), deciding which angles matter (that's your judgment about your customers), or making the offer good. A generated pin for a bad seasonal angle is a fast way to make nothing happen.
And the rule stands regardless of tooling: Pinterest's developer guidelines require that "the end user must choose each Pin to be published." Automate the labour of a seasonal push. Never the judgment.
What size should seasonal pins be?
The same as every other pin — seasons don't change the specs. Pinterest recommends "a 2:3 aspect ratio, or 1000 x 1500 pixels," and warns that "Larger aspect ratios may get cut off in people's feeds."
Two things matter more than usual in a seasonal context:
- The first 40 characters. Titles run to 100 characters but "the first 40 are most likely to show." In a seasonal feed you're competing with everyone else's Christmas pin, so the searchable promise goes first — "Christmas Gifts Under $30" beats "[Your Brand] Festive Collection."
- The season must be legible at thumbnail size. Someone scrolling should know this is a Christmas pin without reading a word. That's what the image is for.
One technical note worth having: Pinterest converts uploads to "standard 8-bit RGB JPEGs" and recommends uploading "PNG with sRGB formats to avoid any reduction in image quality" — worth caring about when your seasonal palette is the whole point.
Should I trust Pinterest's own seasonal statistics?
Use them, but know what they are. Pinterest's 2026 guide says "People on Pinterest are more than 2x as likely as non-Pinterest users to invest time and effort into preparing for seasonal moments."
That's Pinterest's own statistic about Pinterest's own audience, published to sell Pinterest advertising. It's not independent research, and we couldn't find a published methodology behind it. That doesn't make it false — it makes it a claim from an interested party.
Our rule across this blog: a number without a methodology is a claim, not evidence. We apply it to Pinterest's stats, to competitors' stats, and to our own — you'll notice we quote no performance statistics about our own product anywhere.
What we do lean on from that same guide is different in kind: "If the moment peaks in June, launch in April" is guidance, not a statistic. It tells you what the platform advises, which is useful regardless of whether anyone measured it.
What should I be working on this month?
The wrong question, gently. There's no universal answer, because it depends entirely on your niche's peaks — and a Halloween costume shop, a wedding stationer and a tax-software blog have completely different calendars.
The right question is: what peaks about two months from now? Pinterest's guidance is "If the moment peaks in June, launch in April." So take today's date, add two months, and ask what your audience will be planning then.
Then verify it rather than trusting the calendar — open Pinterest Trends, search the keyword, and look at where last year's curve started climbing. That's your real answer, in about ninety seconds.
Our monthly scaffold gives you a starting point for the obvious moments, but it's derived from the calendar rather than measured from your data. Treat it as a prompt for what to look up, never as the lookup itself.
Do I need a paid tool for seasonal Pinterest campaigns?
Probably not, and the two things that matter most are free.
Pinterest Trends is free and tells you when your window opens — that's the single highest-value input in seasonal planning, and no paid tool has better data about Pinterest than Pinterest. Pinterest's own scheduler is free and will queue your pins into the window; we rank it first, ahead of our own product, in our scheduler roundup.
With those two and Canva, you have a complete seasonal workflow at zero cost.
Paid tooling earns its place at one threshold: when the volume is impossible in the time you have. Forty products × five angles = 200 pins that must all exist before a fixed date. That's the wall, and it's a production problem rather than a planning one. If you're publishing fifteen seasonal pins, spend the money on nothing and make them good.
Wrapping up
The 45–60 day rule isn't in any Pinterest document we can find, and it's been repeated so often that it reads like a fact. The number turns out to be roughly right, which is probably why it survived — but the anchor is wrong, and the anchor is the part that decides whether you show up on time.
Pinterest's own current guidance is one sentence: "If the moment peaks in June, launch in April—and maintain a presence throughout the planning window." Two months before the peak. Not the date. And a window you stay inside, not a launch you hit and abandon.
Better still, you can stop using rules entirely. Pinterest Trends is free, holds two years of history for your exact keyword and region, and will tell you outright "whether a trend is seasonal." Ninety seconds there beats every rule of thumb ever published, including Pinterest's — and including ours.
Then the work is ordinary: several angles per item, published across the window, pointed at links you've checked, made early enough that they're dormant assets by the time next year's wave arrives. Laying that window out month by month is what the free Pinterest content calendar generator is for. The only genuinely hard part is that the deadline doesn't move — and when 200 pins have to exist before a date that won't budge, generating them in bulk is the piece that turns an impossible fortnight into a manageable one. Everything upstream of that is free.